Soleillune Advertising poster

Solleilune is a fictional toothpaste brand built around a simple but surprising idea: one formula to wake you up, one to wind you down. The advertising poster was designed to grab attention through high contrast visuals and a headline that sparks curiosity before the product concept is even revealed. Following the AIDA model, the layout guides the viewer from intrigue — "Start fresh in the day, relaxed into the night" — to the two highlighted product features, and finally to a clear call-to-action showing where the brand can be found. A toothbrush mockup was used as the base, with a custom design applied to bring the concept to life in a realistic retail context.