Mammut Product Commercial

This project was created as part of a school module and was not an official commission by Mammut.

The advertisement focuses on promoting liquid chalk — a product designed to improve grip and performance during calisthenics, climbing, and strength training. The concept was built around a simple idea: presenting a common problem during training and positioning the product as the solution.

I was responsible for the overall creative direction, parts of the filming process, and the complete editing of the video. The goal was to create a nice storytelling inspired by youtube or TV advertising.

The final result combines cinematic shots, sound design, and storytelling, wrapped up with a strong slogan to create a short, impactful product advertisement.

Looking back, using only one camera setup would have improved the visual consistency, as multiple camera types with different color profiles were used during production. Despite that, the project gave me valuable experience in directing, editing, and producing commercial-style video content.

If you're interested, feel free to also take a look at my self-designed production planning and creative process behind this project.