RedBull Hydration Campaign

As part of a group school project, we developed Red Bull Hydration — a fictional product line under the Red Bull brand aimed at athletes and active people who love the taste of Red Bull but want to skip the sugar and artificial ingredients. The concept targets sports enthusiasts aged 12–40, from casual gym-goers to endurance athletes. Once the product direction and target audience were defined through personas and USPs, I designed a social media post that speaks directly to that audience — visually rooted in Red Bull's bold identity while communicating the cleaner, performance-focused angle of the new product.