adforce social media ads

This project was created as part of my final apprenticeship project and challenged me to develop a complete social media advertisement from start to finish.

Based on a provided script, I created the storyboard, handled the production planning, and was responsible for filming, editing, and documenting the entire project.

The final result consisted of 12 videos in total — 6 different hook variations, each produced in both feed and story formats to be optimized for Meta Ads campaigns on platforms such as Instagram and Facebook.

The goal was to create visually engaging advertisements with strong opening hooks designed to capture attention within the first seconds and improve ad performance on social media.

During the production process, I also integrated an AI-generated sequence created with Higgsfield AI. This project helped me better understand how AI can be used creatively in commercial video production, especially in situations where a specific B-roll scene would normally require additional budget, locations, or filming resources.

Learning how to combine traditional editing techniques with AI-generated visuals gave me valuable experience in creating more flexible and production-efficient content for modern social media advertising.

For this portfolio, I decided to showcase one of the feed versions as an example of the final outcome. Overall, both my client and I were very proud of the final result and the complete production process.