Grassrooted Social Media Concept

Grassrooted is a Zurich food cooperative that offers regional, seasonal, and package-free products through collective orders and their local store rampe5. As part of a group school project, we developed a refreshed marketing concept for the brand — from a reworked CI and new logo to a full social media strategy mapped across the customer journey.
My role covered the design and animation work, as well as marketing tasks like building out the customer journey and defining focus touchpoints. The concept included three creative assets — an animated Reel for the awareness phase, an infographic carousel to deepen interest, and a CTA post to convert engaged users into members. The updated CI kept Grassrooted's natural color palette while improving readability and visual consistency, and the new logo was designed to feel like a natural evolution of their existing brand.